Turning mealtime joy into a world cats and their people could enter.
Experiential strategy · Creator strategy · Integrated communications
Role · Creative Strategy Lead
Whiskas wanted to make mealtime joy feel bigger than the bowl. We took the purr—the clearest sign of a happy cat—and turned it into Purradise: a six-land immersive experience in London. This formed part of a wider Purradise campaign that brought the world to life across TV, radio, outdoor and social.
Experiential strategy · Creator strategy · Integrated communications
Role · Creative Strategy Lead
When their cat is happy, they’re happy.
The purr is the ultimate expression of that happiness.
Turn the purr into a tangible, sensory experience.
The joy was already shared between cats and their people. We just made that feeling bigger.
Purradise™ Feed the Purr.
An immersive world built around the product, the purr and the joy shared between cats and their people.
Experiential · TV · Radio · OOH · Social · PR