Ribena · No Taste Like Home
Reawakening brand love through a taste that felt like home.
Brand strategy · Communications strategy · Creative platform
Role · Creative Strategy Lead
Feeling · Comfort
Summary
Ribena was still loved, but no longer front of mind. Rather than invent new meaning, we brought an existing one back to the surface: its taste already carried comfort and nostalgia. No Taste Like Home turned that feeling into a renewed reason to choose Ribena.
Brand strategy · Communications strategy · Creative platform
Role · Creative Strategy Lead
People hadn’t stopped loving Ribena, but they’d stopped thinking about it.
The memories remained, everyday relevance had faded.
Reawaken the feeling of home within Ribena.
Ribena already carried the comfort and nostalgia of home—we simply brought that feeling back to the surface.
No Taste Like Home.
Home wasn’t a place. It was a feeling and Ribena’s taste could take people back there.
TV · OOH · Social · Retail