Lucozade · Bring the Energy
Bringing the energy to everyday life.
Brand strategy · Communications strategy · Creative platform
Role · Creative Strategy Lead
Feeling · Energy
Summary
Lucozade was known for energy, but mainly in the context of sport. We needed to bring that energy to everyday life, making the brand relevant to all the other moments that demanded it.
Brand strategy · Communications strategy · Creative platform
Role · Creative Strategy Lead
Life doesn’t need to look like sport to demand energy.
Early starts. Commutes. Presentations. Post-work plans. Everyday life demanded energy too.
Show up where everyday life demands energy
Lucozade Sport fuelled physical performance, while the new Lucozade Alert brought mental energy.
Bring the Energy
A single idea that could stretch from the working day to the workout.
TV · OOH · Social