Movember · Come Check Me
Helping young men open up through shoulder-to-shoulder conversations.
Behaviour change · Social strategy · Creator strategy · Brand partnership
Role · Creative Strategy Lead
Feeling · Connection
Summary
Movember needed a way to help young men open up that felt natural, not clinical. We built Come Check Me around everyday journeys and creator-led conversations—giving young men a phrase they could actually use when something was on their mind.
Behaviour change · Social strategy · Creator strategy · Brand partnership
Role · Creative Strategy Lead
Young men didn’t need to be told to talk. They needed a way to start.
The right person, the right moment and the right language could make opening up feel easier.
Everyday journeys created space for bigger conversations.
A walk to school. A trip to the park. Journeys with a close friend gave young men a natural setting to talk.
Come Check Me.
A phrase young men could actually use whatever was on their mind.
TikTok · Instagram · YouTube